There is a business fable titled «Attitude matters,» in which the importance of small things is denoted, or even better: the importance of seemingly small things. Things that make a difference and for many are seemingly small because they are very simple and easy to achieve, but still many do not apply or put them into practice.
Take a look at the next business fable and you will understand that this is all about things seemingly small:
SMALL THINGS CAN MAKE YOUR BUSINESS GREAT
A senior executive of a US IT company was on a business trip in Tokyo, and despite his position, he was a very humble man and shared all his successes with his employees. His meetings, went to a mall to buy chocolates and gifts for his employees in his country.
Upon entering the mall, a lady and a gentleman gave him a warm smile and welcomed him; This touched him a lot and he felt good, not being able to forget the warmth in his smile. He looked at them while shopping; They gave the same smile to all the customers who entered the mall.
The executive began to wonder if they would ever feel tired of doing the same thing over and over again, so he headed toward them and asked them,
–My dear couple, are not you tired of doing this work and how much
Have they been doing it?
The couple smiled and said:
No, sir, we’ve been working here for the past 10 years and we like our work.
The executive was amazed at the answer and asked again:
–How come they have been doing this for 10 years and why do they like their work?
The lady smiled again and said:
–Lord, it’s because I serve my country.
The answer seemed a bit amusing to the executive and said:
–Do you serve your country with a smile?
The lady said:
–Yes, sir, I smile and all the customers who come to the mall feel happy and relaxed. They buy more, my boss is happy and he pays me more. And since he pays me more, I can better serve my family. And since I can better serve my family, they are happy. When customers buy us, demand for products increases, and in doing so, there are more factories. And when there are more factories, there are more jobs. And when there are more jobs, the people in the country are happy. As most of our clients are foreigners, there is currency inflow, and as there is foreign exchange, our country has a lot of money and it gets richer every day. People like you, who like our service, visit our country more often, will tell their family and friends. Thus, my country gets more visitors, more money, more jobs and more happy people. That’s how I serve my country.
Learned with his attitude, the executive thanked him and returned to his country with the aim of doing everything necessary to succeed in replicating that attitude among all his employees.
In Search of Comparative Advantages: to provide excellent service.
Small things stay that size (small) if and only if we do not apply enough attitude. In our companies with total security we can improve the service to the client through a good performance in the products/services, after sale service, maintenance, among other valid options; but also that if we add excellence in the service. And this is achieved by establishing human contact, relationships, forging contact, conveying empathy for the client, smiling honestly.
As Antoine De Saint Exupery said: «The sense of things is not in the things themselves, but in our attitude towards them.»
If you have a business start looking at the small details and develop a comparative advantage from them, you will see that your customers will feel like returning again and again.
«The greatness of life is found in the small details»
This is the team philosophy in which we work day by day, I hope you like it.